Shared base + client overlays beat one mega-kit. Part of AI for Marketing Agencies Playbook.
Last updated: 2026-08-02
Rule of thumb
Optimize for the metric on your job card.
Table
n| Lens | Ask |
|---|---|
| Job fit | Does it change weekly work? |
| Risk | What fails loudly vs silently? |
| Cost | Seats, time, and rework. |
Pick when
Shared base + client overlays beat one mega-kit.
FAQ
Can both win?
Only if jobs differ cleanly.